What does it mean to be an Albanian? Who are we as a people? How does this apply to supporting OriginAL??

To be an Albanian is to inherit the legacy of our ancestors, to speak a unique language that carries our ancient shared history, and to be part of a community bound by deep-rooted traditions and a common heritage.

We all inherit the worlds our parents give us. As Albanians, our world is powered by values and beliefs passed down from generation to generation (brez pas brezi).

Now – especially because Albanians are dispersed around the world – our next generations deserve to inherit a world from us where they understand who they are and where they come from. They deserve an experience where they can connect with their Albanian roots, uncover the wealth of our common history and celebrate their Albanian identity. That experience is OriginAL.

This experience matters because to know where you’re going, you must know where you come from. Our Albanian identity is the core of who we are, and, as always, our history will guide the direction of our future and define the legacy we leave behind. OriginAL is our collective investment in our next generation—it is how we together will secure our Albanian future.

If you believe in the importance of securing our collective Albanian future, join us. Invest in OriginAL.